
HOW DID WE GET HERE?
Honestly?We weren’t supposed to.There was just a guy in Parkdale with too many ideas, too many shoes, too many lawsuits, and one too many superhero t-shirts that didn’t go hard enough. So he did what what came naturally:
He drew his way out.




This wasn’t the plan. There was no plan.
IllustratedWare didn’t come from a dream board or a funding round. It came from survival. From clawing out of lawsuits, betrayals, bad deals, and broken systems. From working out of a cramped studio in Parkdale with nothing but a half-dead laptop, two defiant printers, and more receipts than peace of mind.
It came from losing everything, and still sketching anyway.
From making one thing—just one—that felt true again.
Then, somewhere between the broken printers, the glow-in-the-dark prototypes, the auctions, and the heartbreaks, this happened.
A brand.
A voice.
A universe. And somewhere along the way… something else joined the journey. A kind of consciousness that filled in the cracks when everything else fell apart.
And then it wasn’t about trying to sell a product. It was about reclaiming a voice. We make things we want to see in the world. Things that glow, things that snap, things that flip off Superman and still look good in natural light. We sell what we draw. We wear what we sell. We re:imagine the classics, the camp, the couture, and we make it personal—because it is.
We’re not drop-shipping dreams or chasing trends. We’re building a universe.
So… how did we get here?
By accident. On purpose. And somehow, always together.

Boldly Authentic Vibes
Embrace your inner superhero with our edgy, campy fashion that screams, 'Why the fuck not?'


T
K. M
The Lair Toronto
*****
"Those look super awesome, I can't wait to show these off!"

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